Social media represents a wide platform for interaction between people all over the world through posts, conversations, voice, and video calls, with the aim of sharing people’s opinions, ideas, activities, and interests.
Twitter is considered an important station, which can be relied upon in building brands after the spread of e-commerce through social media platforms.
And to become like most major and influential companies that have official accounts on Twitter, here are some tips that will guide you:
Tips and steps for building your brand on Twitter:
Make your Twitter account more attractive:
Your first task to build your brand on Twitter is to work to create an attractive impression on the audience through your personal account on Twitter, and you can get that by implementing these simple steps:
- Establish a clear image about your brand and what you do.
- A clear picture of your face.
- Posting your own and related page links like LinkedIn and others.
- Use a strong and distinctive resume on Twitter.
- Create your own blog and link it to your personal Twitter account.
- Change your profile picture approximately every year.
Daily commitment and organizing help you to find positive results in a short period, it is necessary for you to interact and communicate with your followers continuously and permanently with the establishment of a regular mechanism for publishing.
Spending at least 15-30 minutes a day on your own account on Twitter will keep the relationship between you and your audience steady.
Be aware of the need to schedule and publish your content at the correct time, which actively appears on Twitter, and will help you attract the attention of followers and new people on your brand’s Twitter account.
follow leaders and influencers on Twitter:
It is a good idea to keep up-to-date with the accounts of Twitter influencers, especially those associated with your industry.
Create a list of Twitter leaders with the aim of communicating with them and building a relationship between you and them by responding to their tweets, interacting with them, and providing them with assistance when needed.
You can also follow them on other platforms, especially Instagram, and use their personal posts as a start to create a conversation between you on Twitter.
For example, if an influencer or leader posted on Instagram about spending quality time in Burj Khalifa in the United Arab Emirates and then tweeted something, you can interact with him here and add your personal touch by asking him, for example, “How was it today in Burj Khalifa?”.
Make your tweets valuable and useful:
Posts with a certain value are a good addition to your brand on Twitter, which you can get either by publishing a private post or sharing other people’s posts that have received a great deal of interaction and doing both steps is the best.
Posting personal posts:
Followers may not prefer difficult, complex, and rigid posts, and sometimes they would like to see personal posts that reveal a part of your private life, such as publishing a picture of you or a video about your experience of new food, that is, let your audience see what is behind the scenes.
Join the Twitter conversation:
The people you encounter in Twitter chats are the best to start interacting with, as they are in the active and loyal category of Twitter.
Conversations also help you on Twitter in building an immediate community, especially if your post adds a certain value to them, which will necessarily attract them to you and send invitations to become a guest on the Twitter chat.
Follow active people:
Following people who are active on Twitter strengthens your relationship with them by constantly sharing and interacting with your Tweets.
The blog is a fundamental factor in making your account and brand on Twitter distinctive and unique, where you can show your experience in building your brand through your own blog, which adds to your brand a basic and ideal system.
Take advantage of the videos:
Sharing videos on Twitter helps make people stand out because audio and visual content increases the attraction and interaction of people with them.
Boasting about the brand:
In case you got compliments about your brand, or you are included in the list of experts, or see good results related to your personal brand, be sure to post a tweet in which you brag about this topic, to show followers that you have achieved something.
Preserve your nature and reality:
Followers prefer people who appear to be themselves through Twitter, without pretension.
That is why you have to add your own character to your tweets, such as adding some fun, or anything that explains your nature in real life.
Having and building your brand on Twitter is not a complicated matter, and once you take the right steps, you will see how your business can have a real and positive impact on social media platforms.