Many advertisers wonder about the best way to create ads for their brand, especially in light of the high competition between Google AdWords and Facebook ads, which makes the decision between the two platforms quite difficult.
Actually, despite the fact that Facebook ads and Google AdWords are tough competitors, some companies tend to make the most of both systems, with the aim of increasing potential clients and sales rate and find a new audience for their commercial activity, in addition to working within strategies that match the tasks of each platform to gain a noticeable revenue from their ads fund.
Through this article, we will answer all your questions about Google AdWords and Facebook ads, and what are the differences that distinguish them from each other.
Read the details…
Google AdWords is the world’s largest and most popular advertising platform and has recently become close with the term “paid search”, as the two terms are used interchangeably, although some other platforms work in the same way.
Google AdWords focuses on keyword targeting and the use of text ads, so advertisers seek to use AdWords bids for keywords included in search queries entered by Google users, in order to display their ads with search results for those queries.
The advertiser is charged with paying a certain amount for each click the ad gets, and this is called “pay-per-click advertising”.
Briefly, brand owners pay for the ability to find new customers based on the keywords, search terms, and terms they use on Google.
Advantages and features of Google AdWords:
As it is known, Google is the most popular and widely used search engine globally, which made it a pioneer in the field of online advertising, as Google gives advertisers access to potential customers looking for goods and services, by providing more than 3.5 billion search queries daily.
In addition, the Google Ads Network, which provides advertisers with more visual ads, extends to nearly 98% of the world wide web, which makes it a unique option for advertisers who want to reach their marketing goals through pay-per-click ads and others.
To be more precise…
Google AdWords has the following advantages:
The global search engine Google deals with more than 40,000 search queries per second, and thanks to the developments and updates and the reliance on artificial intelligence and its machine learning technology, the search volume is rising in an amazing way, helping to increase the ability of advertisers to reach new customers.
Quite simply, we can say that no other search engine can offer a potential audience what Google does, making it a great addition to your digital marketing strategy.
Some may think that the advertiser who puts more advertising budget will automatically win in Google AdWords, in fact, the matter is completely different as the AdWords system focuses mainly on the quality and relevance of the advertisement, not the amount spent by the advertiser.
The more relevant the advertisement is to the user, the better their experience is and thus the more likely they are to continue using Google as a search engine, which is why Google AdWords rewards relevance and quality over any other factor.
To make it short, high-quality and optimized ads may save an advertiser a lot for certain keywords for example, etc.
Owning a wide range of advertising forms:
Despite the heavy reliance on pay-per-click advertising, advertisers have an incredible number of advertising features that they can take advantage of in Google, which make their ads more attractive and persuasive to potential customers.
Sitelinks, ad extensions, social proof such as shopping ads, geo-targeting, and other features provide a high level of customization and control for advertisers.
In addition, Google offers ad forms designed to meet the distinct and unique requirements of certain companies, such as car manufacturers, that far exceed the typical text-ad experience, and require rich visual elements such as high-resolution images and interactive map data.
Quality score = user experience + relevance
What are Facebook Ads:
They are every paid ad that promotes a brand on Facebook and they are a real example of what is called “Paid Social Networks”
Facebook has taken on this role, as a result of the large number of active monthly users on it, which made it a suitable competitive to be profitable for many digital advertising strategies for companies.
Unlike paid search ads that focus on keywords to find new customers, paid social media relies on building the things users care about, how they behave online and what attracts them, to find businesses.
In a clearer way, Google AdWords helps you find new customers, while Facebook helps new customers find you.
Advantages and features of Facebook Ads:
Facebook ads are considered a pioneer in the field of paid social networks, and have become an essential part of many digital marketing strategies because they have these advantages:
High audience accuracy:
Facebook has a broad and active global audience, and the real strength of the Facebook audience lies in the potential accuracy with which advertisers can target Facebook users.
Facebook users share many details about their private and professional lives, post about their relationships and accomplishments with friends and family, and search for and consume content that matches their interests, beliefs, and personal values, which creates a unique opportunity for advertisers to customize their advertising messages to their target audience.
Advertisers are now able to create what are known as “look-a-like audiences”, where they can upload customer information from their databases to Facebook, which in turn filters based on its data and information provided by third-party data mediatory to match the users whose information the advertiser uploads.
They have a strong visual nature:
Facebook ads are visual and in a flexible way it merges with multiple videos, images, and visual content in users’ news feeds, helping advertisers to make advertising more persuasive and unique.
Facebook is constantly striving for evaluation, with the aim of giving advertisers a platform for excellent marketing, and a positive and satisfactory user experience on the Internet.
Although the budget of an advertising campaign on Facebook varies depending on many factors such as messages, range, and general goals, it has a very high return on investment, especially when you know its potential impact and accuracy in targeting audiences and customers.
There is no doubt that both Google AdWords and Facebook ads have become a powerful and amazing advertising platform, through which you can achieve your brand goals in obtaining a distinguished and long list of potential and new customers.
Despite their differences, we advise you to look at them in a complementary, not competitive way, to get the most out of their shared points.