Google is one of the most important sources for getting good traffic for your website or blog representing your business on the Internet and attracting a large number of visitors for free.
And when users want to search for a product or service, they immediately search through the global search engine Google, which makes its presence in your business a very important and indispensable matter.
Google My Business (GMB) definition:
Google My Business is a free tool for businesses and companies to help them manage their presence on Google’s search engine services, including maps, ads, and more.
In addition, Google My Business helps customers find you, improve traffic, increase reach, and makes sure you give your best.
What does Google My Business offer?
Manage your information:
Google My Business helps organize and manage all the information that Google users find when they search for your business, products, and services.
And companies that use the Google My Business tools are desirable by customers and users and have a good reputation.
The possibility of interacting with customers:
When you get comments from your customers, you should read them, respond to them, and then post pictures that show them what you are doing.
By comparing the businesses that add images to their business files with the businesses that do not, we find that the first one gets an increase in clicks of up to 35% on their websites, and they receive 42% more requests for directions on Google Maps.
Understand and expand your presence:
It is imperative that you know how customers are searching for your business, and where customers are coming from.
In addition to finding information on how many people are online directly in your business and by phone number in local search results.
Showing up in an organized way on Google My Business:
You have to schedule your content across all platforms and to make it easier and smoother, you can use the Sked Social tool, which gives you a free trial for 7 days.
Useful features in Google My Business:
Posts:
It is the place that offers, updates and other details shared with customers, with the ability to schedule these posts.
Knowing that the posts will remain for a period of 7 days in the Google My Business list.
You can add several posts to Google My Business:
- What’s new: Includes general information about your own business.
- Events: schedule known events in advance for you to promote them.
- Promotion: In Google My Business, you can specify whether you want to sell or promote, as it is considered the place where you will share your information.
- Products: When adding product posts to Google My Business, it will appear for customers.
- Update hours: Adjust your working hours so that customers know your availability.
Information:
The place for adding all the details of your private business to Google My Business, including your name, type of your work, place of residence, working hours, etc.
In addition to recording contact information such as an address, phone number, and email.
Vision:
Within the vision, you will get several analyzes, such as:
- How customers search for your business.
- Where customers view your search on Google.
- Actions taken by clients.
- Queries used to find your business.
- The number of people who made direct phone calls with you.
- The number of times your photos were viewed.
Ratings:
Through the reviews, you can know the customers who submitted comments related to your business on Google, with the need to respond to them, especially the negative ones.
Photos and Videos:
It is a good idea to add high-resolution images and videos to your Google business that explain your business, your own team, and details about your products.
Your own products and services:
You should display the best-selling products so people know the quality of the product they will get, and add services to your Google business list so people can easily expect what your business offers.
Conclusion:
To use Google My Business, you must have a verified account on it.
Then work to be accurate in displaying your products through your business and paying attention to highlighting your business and making it distinctive and attractive to customers with the use of a main selling point and making sure to include refund restrictions or instructions on offers or sales.
