YouTube platform is the best station that you can choose to market your video, especially since it is the second most visited website on the Internet, in addition to having more than 2 billion users around the world, who spend a long time browsing and watching the videos on it.
In light of this great attraction to the YouTube platform, businesses are investing part of their money to create and launch digital video ads, with the aim of promoting their brands, products, and services.
On the other hand, you may not have to spend thousands of dollars to post your ads on YouTube, as it is much easier than that, as you can create a new YouTube channel through which you provide valuable and high-quality content that users demand, and thus acquire more customers on YouTube.
To achieve this, read the details…
How to attract customers and users to your YouTube channel:
First of all, here is a set of steps that you need to take:
Let us dig in…
Create a unique channel layout and organize your YouTube content:
Your first step in marketing on YouTube is to get a distinct and unique channel layout.
When people enter your channel, they need to know what it is about in addition to the topics presented, and the types of videos you own.
To achieve this, your content presentation and color scheme should be simple and appropriate for your website:
Create regular YouTube video content:
Continually updating your channel by adding content constantly, will contribute to the flow of followers, in addition to increasing your presence on YouTube and building your audience.
It is imperative that you post at least one video per week, keeping in mind your audience, goals, and content.
Posting short clips of long content on a weekly basis is a simple way to help create a continuous flow of content on your channel as it keeps your audience busy and pushes them back again.
Write a title for a special clip for the video:
No matter how great and valuable your content is, choosing the title is the most important and accurate one because of its role in pushing people to actually click on your video and watch it.
While paying attention to maintaining the element of suspense in it, the keywords for improving search engines and clarifying the topic that the video is about, and placing the Google logo in the thumbnail to make sure it is related to Google SEO.
Design appropriate thumbnails for YouTube:
The carefully designed thumbnails help viewers choose the videos they want, and attract more fans to your channel.
Using arrows and circles:
Marketers are increasingly using arrows and red circles in their YouTube thumbnails, due to their role in attracting users’ attention and pushing them to click and watch the video.
Include your own logo to increase your brand awareness:
It is a good idea to place your brand logo on the thumbnail for attention, in an appropriate size.
Joint promotion with other channels:
Identify some other similar channels in your field and contact them to exchange promotion or collaborate to increase YouTube outreach.
You can also use email list, social following or embed videos on your website to increase traffic.
Producing a distinctive YouTube video:
Video production is the most important part of the success of your YouTube marketing process; here are the steps for creating a great and distinctive video:
Create a special intro that grabs your viewers’ attention:
The first few seconds of a video are when the viewer decides whether or not to complete the video, and when you create your ad, you will have 5 seconds to entice the viewer to see all of your video.
In general, make sure to capture the attention of YouTubers with distinctive and engaging visuals and opening lines, in order to create fun for them and preserve their views.
It is good for the success of your marketing campaign on YouTube that you create clear and concise phrases that motivate the user to take action, and you can use the beginning, middle, or end of the video to guide viewers and direct their actions, noting that these phrases should be easy, simple and not confusing.
There are some important procedures to use in your videos:
- Give viewers a reason to subscribe.
- Ask your viewers to like, share and like the video.
- Encourage your audience to leave their questions, inquiries, and desires in the comments to answer and respond to in the upcoming videos.
- Create a list in the end of the video, directing viewers to your website.
Optimizing videos from search engine results:
YouTube is the second most popular search engine, and to enter the competition and get close to the top search results, here is the appropriate way without the need to pay for:
Writing distinctive descriptions:
It is important to use keywords in your description, and to arrange them well.
YouTube gives you 5,000 characters to write your description, use this place as much as possible to write an explanatory text and provide it with a link to your blog and social networks, if any.
Add suitable captions to your videos:
You may sometimes search on Google or YouTube for a distinct phrase that you remember from a series or TV show, and find it among YouTube videos because search engines used the captions to find it, and this is sufficient reason for you to add captions to your own clips.
Use YouTube Tags:
Use hashtags for keyword phrases like #produce video while introducing a mixture of well-known and long-tail keywords.
So, think about what YouTube users might be looking for and put enough tags to describe your video with enough accuracy.
Get comments, likes and subscriptions:
Often at the end of any video you watch, you will hear the phrase “If you like this video, like it or leave a comment”.
This is in order to get audience interaction and evaluation, to increase the number of subscribers to your channel, which will affect your ranking in your search results.
Your commitment to the previous set of steps makes you ready to become a competitor on YouTube, and able to build a wide audience of followers and customers, which will positively affect your brand, products and services.