Over time, SEO has identified some of the factors related to page ranking, which can be considered the focus of your SEO strategy today.
Through the article, we will explain the basic components of having a strong SEO strategy.
The essential components of a strong SEO strategy:
When optimizing any website, you will need three main factors, and they are:
- Technical setup.
Let us see the details…
To ensure your website ranks, you need to accomplish three main things:
- The search engine finds your pages on the web.
- Then crawling to understand its topics and identify key words.
- Finally, adding it to the index, that is, the database that contains all the pages found on the web.
Factors that affect technical preparation:
Site Navigation and Links:
Search engines crawl the sites, follow the links, then crawlers land on the page and use the existing links to find and analyze other content.
Since it cannot see the images as mentioned, it is best to set the navigation and links as text only.
The structure of the URL is simple:
Search engines do not prefer reading complex words and long sentences, so make sure your URL is short and includes as few keywords as you want to optimize the page for.
Page load time:
The loading time, which is the time the user takes to read the page, affects the evaluation of the search engine and is considered one of the indicators of quality.
And the size of the image plays a role in determining the loading time for your website page, and to improve your pages, use the Page Speed Insights Tool from Google to get solutions on how to improve it.
Broken Redirects or “Broken Links”:
A broken link sending visitors to a webpage that does not exist results in a bad user experience, and it prevents search engines from indexing your content.
Sitemaps and Robots.txt files:
A sitemap is a simple file that contains all the URLs on your website that search engines use to determine which pages to crawl and index.
As for robots.txt files, it tells the search engine what content should not be indexed.
It is a good idea to create both to speed up the crawling and indexing of your website content.
Pages that have similar or identical content confuse search engines, which makes them consider it duplicate and a negative factor that the website is punished for by not displaying any of these pages at all.
One of the reasons that make content a key point in SEO is that it meets what customers are searching for, so the more you publish, the greater your chance of appearing, especially since search engines use content to determine the ranking of your page.
When crawling the page, its topic is determined taking the length and structure of the content into consideration to assess its quality, and accordingly the search algorithms match the user’s search query with the pages that seem most relevant.
To improve the content, start by looking for keywords that attract users to become potential customers and then actual customers.
You can perform this step by identifying terms, phrases, and topics related to your own business, then converting them into primary keywords, and then conducting an extensive search for related terms that your audience may use in their searches.
Once your keyword list is in your hands, you can start improving your content with on-page optimization, which includes:
- Understand the topic of the page and its keywords.
- Match it with related searches.
And note that we are talking here about the page as a whole and not only about the content, meaning that the improvement will include meta tags such as the title or description and others.
Here is a list of the most important optimization actions on the page:
First, make sure that Google understands the keywords you want the page to rank, and to ensure this, make sure to include the following keywords:
- Article title: It is a good idea to put the keyword at the beginning of the title, as it is ranked higher in Google.
- URL: The web address of your page must also contain the keyword.
- H1 tag: Content systems often display this tag in the title of the page by default, but make sure that your platform does not use different settings.
- The first paragraph of the content (the first hundred words): When Google finds the keyword at the beginning of the blog it will definitely trust it.
- Image file names and alt text tags: Make sure that at least one of the images contains the keyword in the file name, because search engines can see the file names for images and graphics.
- Title tags and Meta tags: Search engines use them from the code to display their lists, where the metadata is displayed as the title of the search list, in addition to its role in understanding the topic of the page more.
On-page and non-keyword optimization factors:
The factors that we will mention now help to enhance the credibility of the page:
- External links: Your linking to other pages related to your topic helps Google to determine its evaluation more accurately and better, as well as contributing to creating a good and positive user experience.
- Internal links: play a role in boosting rankings by allowing search engines to find and crawl other pages on your website.
It is a good idea to include at least 2-4 internal links for every post on your site.
- Content length: long content gets better ranking, being well-executed and distinctive, and the long blog contains more comprehensive and detailed information on the topic.
- Multimedia: Its presence is not considered necessary, but some media such as video, graphics and audio players can indicate the quality and distinction of the page.
Google and other search engines give priority to the pages they see most relevant to users’ questions and inquiries.
The technical setup and content as we explain them play to increase the page relevance and search engine compatibility, while the links serve to highlight the page’s popularity.
Backlinks are defined as the set of signals that your content gets on other websites, as every time a site points its readers and directs them to your own content, you necessarily get a backlink to your site.
Google uses the number and quality of backlinks to determine the strength of the website, and for this, we will provide you with a list of factors that determine the quality of the links.
Factors that determine the quality of links:
The most important strategies for building good backlinks:
- Organic and editorial links: They come from websites that refer to your content on their own.
- Communication: Contact other websites with the aim of obtaining links, by creating distinctive content and sending it via e-mail to inform them about it.
If they find it of high value, they will refer to it without hesitation.
- Profile links: Many websites give an opportunity to create a personal file link on the Internet, and you can include your website within it as well. This type of bond may not be strong enough, but it is worth pursuing because it is easy to create.
- Guest posting: You can post your content on third-party websites with your name at the bottom of the article, and some sites allow you to include a link or two to your site in the content that you have posted.
- Competitive analysis: Many SEOs analyze the backlinks of their competitors on an ongoing basis and on a regular basis, with the aim of identifying the links they can re-create for their own sites.
In light of the great competition between websites, it has become necessary to start working on search engine optimization to reach your own website to the ranking it seeks to achieve on Google and other search engines.
It might seem complicated at first, but today it is in your hands, the key to getting there step by step.