Google Ads has become one of the best ways to promote brands online and one of the most important sources for new customers to learn about different business activities, launching any advertising campaign in Google is fun and interesting.
Online store owners and brands may think that implementing a Google AdWords ad campaign is difficult and costs them a lot of time, effort and money, but with the ten steps to creating a Google ads campaign, you will discover that it is much easier than you imagined.
Steps to create a Google AdWords campaign:
Check customers demand:
Before starting to create your ad campaign, you have to make sure of the actual search volume for the products and services that you want to offer. If customers and users are not searching for your product on Google, your campaign will not work or give you any benefit.
That is why it is a good idea to search for keywords using some free tools like Ubersuggest. Where you enter the words or phrases that you think your customers will search for, and the tool will provide you with other keywords related to your topic.
You can also use the Google Keyword Planner tool to find and target the most appropriate keywords for your brand.
Calculate the advertising budget after selecting the keywords:
After choosing the list of keywords that you want to use in your ad campaign, you should pay attention to the percentage of revenue that this keyword may generate by calculating the maximum cost-per-click on this keyword and comparing it to your business budget.
And you can determine the maximum cost-per-click (CPC) by your website’s conversion rate and profit per customer along with your target ad’s profit margin.
Maximum CPC = Profit per customer x (1 – Profit Margin) x Website conversion rate
Conducting competitors analysis:
It is natural for your brand’s services and products to have competitors who have tested and improved their campaigns in Google AdWords, which means that they know about the proper keywords, the quality of ads, and the landing pages in your market.
Use KeywordSpy to help you access all of your competitors’ advertising information.
You can also use other competitive analysis tools to find out information about your business’ competitors.
Take advantage of your USP:
The Unique Selling Proposition is an element that distinguishes your business from that of your competitors and provides potential customers an incentive or a compelling reason to choose your brand’s products, as it gives the customer answers to their questions about their choice of your business.
There are a number of reasons to create a strong USP in your Google AdWords campaign, and they are:
- The strong unique selling proposition creates more traffic from potential customers and drives away unwanted customers.
In other words, it promotes good clicks on your ads and prevents bad ones.
- In addition, a strong unique selling proposition can save you from comparing prices, and here customers will not think about the prices and see your commercial activity as a commodity only.
- Unique Selling Proposition (USP) increases your sales conversion rates, where, it converts potential customers into actual buyers.
Make a distinguished offer that cannot be resisted:
You can distinguish from your competitors by presenting a compelling offer that consists of four important elements, which are:
Value: the product must have a value that exceeds its price, and this does not mean that you offer your products at cheap prices, but you have to explain the great value that your product gives to the customer compared to its price.
The credibility of the offer: It is not good to exaggerate your offer so that customers do not doubt its credibility, but rather present a logical and reasonable offer that can be believed.
Reducing risk: The money-back-guarantee feature is the best way to reduce risk because customers are often afraid of being robbed online, so including some kind of guarantee in your offer will improve your response rates.
Inviting and motivating the customer to contact you: Do not expect the customer to search around your own site to know what he will do to complete his way to your product.
So use good phrases to motivate the customer and invite him to do the next step in a simple and easy way to contact you and request the product.
Create distinctive and attractive ads:
Google AdWords ads would attract potential customers to click on your ad instead of going to competitors and prevent unqualified customers so that they do not click on it and lose your ad budget, and this will increase traffic, sales, and profits.
Attractive ads with high click rates also boost your quality score, which leads to lower CPC for your keywords.
Use related landing pages:
After the customer clicks on your own site, a custom landing page that matches the keyword and the advertisement should appear in front of him, with the aim of making the sales process identical and in a way that satisfies the customer and directs him to the right way.
By using the conversion-tracking feature included in Google AdWords, you can measure the percentage of sales generated by your Google AdWords campaign by knowing which keywords and ads are generating those profits.
Google can track web conversions, phone calls, etc. in offline mode, and there are three recommended methods for tracking sales offline, which are:
- Create a conversion page for your sale.
- Use unique coupons and discounts on your ads and landing pages.
- Use tracking of phone numbers in your ads and landing pages.
Google AdWords Settings:
Google AdWords settings are a simple and easy process, and your reliance on the default settings will not be in your best interest, so some of the most important settings that must be taken into account are:
ü Search for display.
ü Keyword matching types.
ü Negative keywords:
Optimizing Google AdWords:
There are three primary areas for improving your Google AdWords campaign performance:
- Keyword prices offer.
- The click-through rate of your ad.
- Your landing page conversion rate.
You can now prepare to create an ad campaign in Google AdWords without worrying to fail, it is simpler than you can imagine, especially with your commitment to the ten steps to have a successful and interesting campaign.