Landing pages help you get more potential customers who show a specific interest in the products and services of your brand activity.
And by using the landing pages in marketing your online store through multiple marketing campaigns, you can reach your goals and expand your brand audience, especially since the landing page represents a primary door For users to know what is going on around it.
Through the article, we will show how to create a distinctive landing page and how to evaluate its performance.
Landing pages allow marketers to direct their potential customers to convert by placing links, forms, and other website elements, in addition to urging users to take specific action to achieve the important purposes of making your business successful.
The landing page should help you track users and improve your user experience.
Choose an eye-catching title:
Choosing the title of the landing page is the first step in determining the attractiveness of the page and its ability to attract users, target customers and motivate them to enter and interact with the page, with the need to pay attention that the title provides a short introduction to your product or service in one way or another.
Provide valuable and accurate content:
Drafting the content is the most accurate step in creating a professional landing page, as you need to create short and clear content in a language that suits your target audience.
While taking care to attract the audience and clarify the marketing message that the landing page aims to deliver, in addition to guiding the customer to the action that you want to take.
Writing the call to action “CTA” in a stimulating way:
Writing a call to action is one of the important factors when creating a landing page, noting that creating more than one CTA may cause the audience to become distracted and confused, so you have to be clear with your customers to ensure that they interact with your site and your brand.
Create a distinctive and attractive design:
When designing your landing page, it is important to take into account a lot of details, such as choosing the colors and the logo and selecting images similar to the colors and logo of your brand to attract the attention of the audience you.
Landing page performance indicators:
Evaluation of page creation and design:
You can take this step by measuring the rate of interaction with the CTA, as well as the arrival to the final page and the appearance of your thank you announcement.
In the event that this is not achieved, the problem must be analyzed and solved.
Rate of visits:
You can implement this procedure by monitoring the conversion rate resulting from the creation of the landing page, in addition to knowing the success of the CTA that motivates the customer to visit your site or your own store.
If the rate of visits does not reach the required target, you should pay attention to the quality of the content and design, the CTA, and find out the source of the problem and address it.
Calculate the average cost of transfer:
Measuring the costs of creating and preparing the landing page and calculating the return from it is important to determine the net benefits and to know its suitability, and in the event that the cost is higher than the assumption, you must re-study the financial feasibility and reduce the average cost of the conversion in your business.
Knowing the source of the conversion:
It is good to know the platform that brings you the most interaction and conversion than others, and if the conversion rates resulting from email campaigns are higher than those resulting from ads via social media, the reasons that led to their lack of success should be reconsidered.
Calculating the average sales:
You need to know the percentage of sales that your online store is achieving because of the conversion from the landing page you created, and thus you can improve your long-term sales strategy if you discover any problem with it.
Bounce rate measurement:
The bounce rate helps you improve and evaluate the work of your own online store and the strategy that you follow in promoting and marketing it, if the bounce rate is high, this indicates that there are many problems that must be addressed and resolved.
E-commerce business owners aim to raise the rate of sales and financial gains while seeking to acquire more customers and expand the target audience, so the landing pages were an important turning point in reaching these goals and achieving them in line with the strategy set for your online store or your own website.