Twitter lists are defined as a group of accounts arranged according to one list, so that the every tweet (according to its publishing date) published by the accounts in the list are shown as a timeline for one account.
There are two types of accounts in the list:
- Member accounts who tweet and post.
- Accounts of subscribers who follow the tweets of list members.
Through the article, we will show you the importance of Twitter lists and the way to use them to build your brand in an optimum way.
How to use Twitter lists:
It is necessary to make sure that the important lists to achieve your goals appear at the top, especially if you are creating more lists on Twitter, and pinning lists is the best way to save time and achieve the desired goal.
You can include a maximum of five lists in your pinned lists, so choose the lists that you use on a daily basis if they are public or private.
You can also rearrange them according to their priority when required.
How to create authority for your brand using Twitter lists:
Twitter lists give you two different ways to create, build, and highlight the strength of your brand:
Build your brand’s strength with other people’s lists on Twitter:
You can view the lists people have added you to by clicking on the three dots at the top of your listings page.
Then you answer a set of important questions:
- Should I follow this list?
- Does the list contain important and useful people?
- Is the theme of this list good for me?
- Will I give my followers value by participating in this list?
In case you discovered a list that does not fit your trademark, and you have been included within it, do not hesitate to report it or prevent its creator from adding you to more lists.
After you know the lists that you are on, it is good to send a thank you tweet to the creator of the list for adding you in order to build a relationship with him and activate communication between the two of you.
Build your brand strength with your Twitter lists:
After you have spent the time preparing and creating special lists that hold high value for your audience and followers, feel free to share with them.
The main focus of this step is to create truly useful lists, tweet within the list regularly, and publish valuable and interesting content.
Using Twitter listings as a sales tool:
Twitter lists help you organize your interaction with people within several points in the sales and marketing processes. This is why you need to create special lists so that your potential customers feel comfortable, in addition, not to present your competitors with a list of people who they should contact.
Here are the lists that you need to create according to the different stages of your selling process:
- List of potential customers: You can divide this list into potential customers, active potential customers, or any other divisions that serve your internal business system and your brand.
- List of existing clients: You should think about your desire to have one list for all of your customers or to classify customers according to different lists.
And how you use the list on Twitter to answer these questions. It is a good idea here to retweet your existing customers and confirms the importance of your relationship with them. - The list of previous customers: your interaction with previous customers increases your chances of selling, because it is easy to deal with someone who received results from you in the past, and the Twitter list facilitates this process.
- Referral partner list: sharing the content of partners who provides you with great referrals on your Twitter list is a good way to maintain trust between you.
Use the Twitter list to watch the competition:
Twitter listings help you monitor your competitors’ activity and market response.
In the beginning, create a list of active competitors in proportion to the size of your company and the diversity of your products and services, as it may be necessary to create several different lists.
Then observe and think of companies that may convert to competing companies in the future, and the competition may not be directly through products and services, as it is possible that they will target audiences similar to yours.
Organize content within Twitter lists:
Trusted Accounts:
Organize a list of people who regularly tweet on Twitter and post-high-value, and high-quality content even if they are not a celebrity or an influencer.
Industry leaders:
they are the companies that enjoy an economic activity concerned with the processing of raw materials and the manufacture of goods within a specific field.
Influencers:
The group of people with a large number of significant and active followers.
Ways to link Twitter lists:
Dependence on the site:
Creating lists of cities and regions that you regularly travel to gives you a ready-made list of people who can help you obtain information about that area if you are in it.
Relying on Speakers:
If you are organizing an event, create a public list that gathers speakers and their posts with event attendees, giving them more visibility to help people understand why they are attending the event.
Reliance on event attendees:
Create a public or private list that helps people communicate with each other.
Twitter chats:
Create a list of everyone who is participating in a Twitter chat or who is hosting Twitter conversations.
Conclusion:
Despite the importance of using Twitter lists, many users around the world overlook them, and their importance is due to their facilitation and organization to follow the tweets of certain groups of tweeters on Twitter, which would contribute to building your brand and expanding its reach.
