What is Instagram Reels:
Reels plays an important role in the marketing strategy of your business, especially after updating Instagram and adding Reels to it, which was met with great interaction among users.
Instagram Reels offers users a new set of tools that cut and edit video clips from 3 to 30 seconds, in addition to text, music, effects and stickers.
The new Reel update enables the ability to share and explore video clips, in addition to users accessing the permanent Reels feed on the “Explore” page by clicking on “Reel” at the top of the screen.
Reels on Instagram joins all kinds of temporary 15-second videos in Instagram stories, videos shared on the network for one minute, and long clips that we access through the IGTV feature, which is a free long-term video sharing app.
How to create and publish Instagram Reels:
There are two ways to create a Reel on Instagram:
- Press and hold on the Instagram record button in order to capture a video.
- Upload video clips directly from your camera roll.
On Instagram, you can create a video from one clip or a group of recorded or uploaded clips one by one, mentioning that these videos have a set of specifications:
- The video is in full vertical position.
- Full Reels length from 3 to 30 seconds.
- Reels are for mobile phones only.
To create a “Reel” on Instagram, open the application, go to the stories screen, then press the “Reels” button at the bottom of the screen, and pay attention to the need to use creative tools to create video from music, speed, effects and timer.
Then press and hold the record button, and if you set the timer, a countdown will appear on the screen before the start of the recording.
After you finish recording your clip, you can press the record button to end the video, and to record a new clip, press the record button again.
On the screen, you’ll see the “Align” button below the timer, which appears after you record your first video. This button allows you to align objects from the previous video to create flexible and easy transitions.
To publish what you have photographed and recorded, click the > button in the lower right section.
And if you want to schedule Instagram posts using Sked Social, you must register your Reels early and then upload them to Sked knowing that you will receive a notification when the publishing time comes.
How to create Reels that the audience likes:
Work to educate your own audience:
Reels are easy to understand and very ideal for attracting an audience, which is why it is important when you follow any marketing strategy that your potential customers have a good level of knowledge and education because educated customers are the most engaged and demanding purchases.
Highlight your business personality and values:
Social media platforms, including Instagram, create a real reputation for brands with the target audience and show customers consistent values instead of just selling. Videos recorded with care are one of the most effective tools for presenting and demonstrating the brand and its values.
Show your product’s features:
Reels give you a unique opportunity to capture the attention of customers by using creative video techniques to highlight the points of difference in your work.
Instagram Reels best practices:
Do thorough research:
Before starting to use the Reels feature in Instagram, you should see a large number of famous Reels that have generated millions of views with attention to choosing Reels compatible with the nature of your target audience, and the need to check the practices of your competitors using Reels to be fully aware of all events and changes.
Reels give you a maximum of 30 seconds in which to show your story, so select your goal from each snap very carefully, because the successful Reels adheres to no more than three tips only.
Training until mastering them:
Bad Reels may reduce the value and efficiency of your brand, so it is good to practice a few Reels before starting to publish to produce an excellent set of desired Reels that increase the value of your brand.
Ignore the difficulty of selling:
Reels may not play a direct role in pushing your product to viewers, but it does work to attract them, attract their attention, and make your brand known.
Using new content:
You should use the same information that harvested great interaction, but an innovative, new, and interesting ways on Instagram Reels.
Instagram Reels Ideas:
Here are a bunch of creative ideas to get you started integrating Reels into your business marketing strategy via Instagram and other social media:
Let your audience know what’s behind the scenes:
Assuming that you own an online store that sells jewelry, your audience may know how beautiful it is through the pictures displayed, but they might not know how to work on the manufacture and inlay of these jewelries and how difficult and accurate the work is.
Reels give you an opportunity to get your audience to see what’s behind the scenes in a funky way that enhances the connection between the two of you and reveals your brand’s secrets in front of them.
Be honest and real with your audience:
It is imperative that you provide real content that makes them feel they belong to a group of friends.
Create before and after videos:
Assuming that you provide interior design services, for example, it is best to display videos using Reels that explain what you have provided before and after.
Tell your story to the audience:
If you are a startup owner, Reels are an ideal way to get your story quickly and easily accessible.
Using Reels, provide quick and exclusive information:
Short and engaging quotes about a product or service are an effective way to ensure your viewers come back for more.
Get your audience to learn a new skill:
Use the Reels feature to share your knowledge with your customers and followers, and explain how the service you provide works or how to use the product.
Show your products in action:
The point is to present videos using Reels that talk about the real experiences of people who bought this product and dealt with it on the ground, such as a person who bought sneakers from your store and wanders around in a public place.
Jumping towards the target:
If you want to be unique in the “explore” tab, you really have to try to jump towards the trend, that is, to participate only in trends that relate to your audience and are consistent with your values in order not to cause harm to your Reels.
Offer even a simple set of advice through your Reels content that is related to your brand, and try to ask your audience through comments to know what they want to know and thus form information about the nature of the advice that would be useful to give them.
Celebrate the distinguished employee:
If an employee on your team can achieve amazing results for your company, celebrate them in your own Reels.
Share User-Generated Content:
This step is an effective way to engage your own audience, for example, you can run a design competition and ask the audience to use a hashtag for your brand and then show their photos and videos via Reels.
Create a list:
For example, you can share the three best local restaurants you have tried or the most fun documentaries of 2020 and group photos and videos into one menu with text to annotate the visuals.
Record a “day in the life” video:
This type of video focuses on broadcasting your daily routine outside of work, especially if you are an influencer. It is a good idea to record a clip about your daily life and publish it via Reels.
Social media platforms are always very popular after every update that occurs to them, and Instagram in particular represents a good platform for brands to give real opportunities to gain the trust of the public and customers, especially after the emergence of the Reels feature on Instagram, which made its display to customers more vibrant and attractive.