Importance of influencer marketing:
Influencer marketing is one of the most important forms of social media marketing, due to the presence of millions of users on social media platforms on a daily basis and the emergence of more influencers who differ in the nature of their influence pattern according to the platform they adopt in communicating with the audience.
The importance of influencer marketing is that it provides a return of investment that exceeds traditional forms of digital marketing by 11 times, and most marketers who use influencer marketing believe that the tactics followed in it proved its effectiveness and importance in the world of digital marketing.
Features of influencer marketing:
Credibility and Trust:
Clients take influencers and well-known personalities as an example, and deal with them with passion and curiosity to learn a lot about their lives, which gives the audience or clients credibility and full confidence in their ideas and opinions.
Easily target the audience:
It is known that influencers have a wide audience of followers in their own field, and certainly, the following audience takes the same direction as the influencer and the interests, so we find that using influencers and choosing them correctly will help in reaching the target audience in a faster and more accurate way.
Spreading the brand more widely and increase awareness among the public:
Relying on influencers in the marketing process increases the knowledge and awareness of your brand, which will make you have more customers in less time.
The indirect audience confidence in the quality of the product:
The audience usually works to trust someone’s suggested products, so how about if this product is nominated and suggested by influencers?
Followers will definitely trust your product and be attracted to try and buy it.
Appearance in search engines more often:
Influencer marketing campaigns create a significant reputation for your brand across search engines, which increases their visibility in search results.
Marketers tend to choose marketing methods with reasonable and somewhat low costs, due to their inability to cover all costs most of the time.
Influencer marketing is considered an economical method and its costs are acceptable compared to other methods, and this is what makes marketers resort to it.
Get rid of the traditional form of ads:
Recently, the audience has become bored and upset of the promotional ads of the same nature, which made them not interact with these messages and neglect them.
Marketers found that influencer marketing shows promotional messages indirectly by displaying product features and encouraging its experience, which leads the audience to trust and buy it.
Types of influencer marketing campaigns:
There are many forms of influencer marketing campaigns, and they differ among themselves in the methods of presentation, and these campaigns can be summarized in the following:
- Paid Marketing Campaign: It is done by running a paid advertising campaign online with the influencer you have chosen.
- Gifts: Influencers are given gifts provided by the product advertiser and based on the advertising campaign.
- Shared content: Provide content that combines between the influencer and the brand.
- Contests: The influencer, at the request of the company, creates competitions through his accounts.
- Mention on social media: The influencer refers to the brand’s communication accounts through his accounts.
- Coupons: The influencer offers a discount coupon from the brand or store.
Benefits of using influencer marketing:
Influencer marketing or the use of influencers in marketing has a wide range of benefits for online stores or brands, including:
- Building trust:
Influencers have been able to form relationships based on credibility and trust with their followers, and gain people’s respect for their content and advice, and this will in turn be reflected in your brand with acceptance and trust when using influencer marketing.
- Increase brand awareness:
Users will gain extensive knowledge of your brand through social media while getting many details and solutions that you can provide to them by using influencers in your marketing process.
- It enriches your content strategy:
The process of sharing influencer content contributes to filling the gaps in your own content, which improves your brand’s reputation in front of the audience and increases the demand for it.
- High effectiveness in reaching the target audience:
Through influencers, you can publish your content in front of social media users and those who are actually interested in it, without the need for additional costs to test and find the audience.
- Provide value for your audience:
Through content that provides a range of solutions and the harmony of influencers with the needs of people, you will be able to build a new culture for the target audience and inspire them to learn more information that enriches their knowledge and culture.
- Building profitable partnerships:
In the beginning, interaction with the influencer will be within a strong relationship, and this motivates you to build long-term relationships with him with the aim of obtaining potential joint ventures and new business opportunities in the future.
Influencers on social media, and their importance:
Social media influencers are known as a group of creative people who are able to communicate and emulate large audiences of their followers on social media platforms such as Instagram, Facebook, Twitter and others.
Influencers can become strong advocates for brands by raising awareness about them, displaying their products, or provide their services for the right audience.
Since influencers are the most popular people on social media, their ideas have become highly valued and very important, and this reflects the great positive impact they have on your business and brand.
Influencer marketing gives you an innovative and effective way to reach and get an interactive audience, which increases your revenues in the world of digital marketing, due to the increasing dependence on influencers in making purchasing decisions and the daily and intense presence of the audience on social media and their follow-up to influencers and taking their ideas and approach.