Facebook is witnessing a turnout of millions of users around the world and is ranked third among the sites that are visited on a daily basis on the Internet.
Marketing on Facebook has become an essential step in the world of e-marketing. Mark Zuckerberg The CEO of Facebook, recently announced that Facebook will host more than one million active stores and that about 250 million people use its tools every month.
This raised competition among Facebook marketers and exposed them to digital theft and copyright violations of their trademarks, which prompted the Facebook administration to enable content creators and IP holders to discover and report these violations.
New tools added by Facebook to protect the content creator from violations:
Possibility to claim copyright:
Facebook is following YouTube’s approach and method of granting content creators the advantage of claiming their rights when other pages share their own content, after creating a series of new updates to its trademark and intellectual property security tools.
Facebook has announced, with regard to trademark safety, to expand its procedures that enable content rights holders to collect profits from their content on Facebook, even if it is published on another page.
And Facebook explained that, through the rights manager, copyright holders can claim advertising profits and collect them on the content protected with these rights and which are published by pages whose content commits to content monetization policies, and this update does not include pages that republish another person’s content directly.
That is, the pages can make a profit from the content that they have created or participated in, which is distinguished directly by the creator, publisher, or third-party provider.
Videos that use music were the most likely to be banned, especially on YouTube, due to copyright issues, but with new updates on Facebook, the rights holder is claiming the revenue generated from it instead of removing or blocking the clip.
Update for its IP commerce & announcements tool:
This update helps companies identify which products being sold on Facebook violate their intellectual property rights.
Facebook added a major feature, which is a new function to search for images, so companies can upload images of their products and match them with Facebook lists, and thus companies can detect images similar to their images and report IP violations through the new tool.
Secrets about Facebook marketing:
Delivering the idea using valuable content:
It is imperative that you rely on providing useful content that carries valuable information that permanently enriches your private audience through your Facebook page, to become a reliable source that can be relied upon to obtain information related to your field of work, with attention to providing the content with pictures and videos to be more attractive to people.
Follow-up of clients and continuous communication with followers:
Your interaction with your customers and followers is a powerful method in marketing, through requests to share, like, and comment on your content, so it is good to employ a specialized team whose task is to respond directly to customers and continuously without interrupting or neglecting them.
Post attractive and distinctive topics:
You should provide interesting and attractive content that attracts customers’ curiosity, and exposes a variety of topics related to your own e-commerce.
Focus on posts that receive great interest from your followers:
Beware of making the mistake of presenting content that does not meet the interests and requirements of your audience, and you must always publish content that is compatible and appropriate to the preferences and desires of your audience that they are looking for in your product.
Facebook is working to expand e-commerce options, which increases the illegal challenges and strong competition between marketers and online store owners, and this is what made the Facebook administration resort to such updates to protect Facebook users and maintain the integrity of their trademarks.