Videos are considered one of the best and most effective ways that helps in attracting the attention of clients on Facebook, and many entrepreneurs and business owners aim to find appropriate solutions for the gaps they face when creating a video campaign on Facebook.
It is not as complicated as you may think, continue reading this article which will provide you with simple and easy tips, that will make you able to implement a distinctive video campaign that simply and easily attract customers and target audience.
Tips and tricks for creating a Facebook marketing video:
Before you start your Facebook video journey, keep in mind that people won’t pay attention to long videos.
In addition to the need to upload your video directly to Facebook, without resorting to YouTube or any other third party.
Let’s dig deeper…
Create a video no longer than 2 minutes:
Experiments and studies have proven that the interaction of viewers on Facebook begins to decline when a video exceeds two minutes, so when creating your video content, make sure that it does not exceed 120 seconds.
Note: You can use The Voice Realm tool to measure your textual content and stick to the recommended limits.
If your topic requires more than two minutes, it is best here to divide the video into shorter clips (2 minutes or less).
We also advise you to separate the topics and focus on one topic only during the video.
Use original Facebook videos instead of YouTube videos:
The point here is that it is best to upload your own clips directly to Facebook, as it has been observed that they get twice as many views and three times as many shares than those that come from YouTube or another third party.
For this, select the video file you want to upload, then press the “Publish” button, you can now go to the editing section to make edits to the title or other information.
Offer tips and how-to videos:
Analyzes revealed that videos in which experts explain to followers how they do things themselves are the most engaging.
So, we advise you to search for the most common user queries, answer through a video clip and explain the process of solving them step by step.
Include a text explanation on your video:
85% of Facebook videos automatically play in mute mode, which requires you to add captions on the video to ensure that your message gets across to your audience and followers.
It’s simple, after uploading your video, click on “Edit Video”, then click on “Upload SRT files” which are the files that contain important information about the subtitles used in the videos, in order to check the compatibility of the subtitles with the audio.
Portrait video shooting:
Portrait videos get 50% more impressions than landscape videos, so it is better for you to choose the vertical shooting mode in your camera or mobile phone.
Add a featured video to your homepage:
You can make the most of your video content by showing your best clip under the “About” section of your Facebook homepage.
(Choose it from the uploaded videos).
Include related links:
Links increase customer clicks by 185%, so it might be a good idea to guide and encourage them to take a specific action such as viewing a product, reading a review, etc.
Support your Facebook page with an easy and clear summary :
for people who don’t have enough time to browse for long periods, by creating a short summary of what you will share via video, breaking it into blocks of text, and including lists with bullet points and distinct keywords.
Do not try to explain the entire video within the attached text:
try to make it less than 100 characters We recommend writing an interesting and motivating text, that attracts the attention of viewers on Facebook and raises their curiosity to click on the video.
Use Facebook ads to promote your videos, as they allow you to target specific audiences.
- In Facebook Ads Manger, select the video views under the considerations list.
- Choose the audience you want and decide where you want your ads to appear, and how much you can spend.
- Select the video you want to use from your library or upload a new video.
- Add your copy and CTA and publish the post.
Now you are able overcome the obstacles that you faced in creating your video and create professional and distinctive ones, that will attract the attention of viewers on Facebook.
Simple solutions that will transform your Facebook page from a page that publishes ordinary videos, into a distinguished gallery that presents them in the best way.