TikTok has become a real home for all current and future marketing solutions for brands, after the culture of e-commerce and online marketing has spread greatly and rapidly.
This platform has worked to offer new features that will increase interaction with your content, the most prominent of them is the playlists feature that we will explain in the article.
TikTok marketing strategy:
The high demand of marketers to adopt TikTok as a primary place for their e-commerce has increased the intensity of competition between brands, which requires marketers to develop new marketing strategies on TikTok to be effective in promoting business.
And because the application of TikTok helps promote brands through online media, the process of reaching customers is an extremely easy step through these strategies, with the necessity to provide innovative ideas that attract visitors and the public for your own brand.
TikTok helps create videos that play a fundamental role in communicating your message to the public and customers, and they can be considered an effective way to promote products and services that reach a wide range of customers at any time.
The features of TikTok application:
TikTok application has a set of features that will help marketers reach their goals:
TikTok represents an inclusive and participatory community:
TikTok gives you an important opportunity to be part of the community, as people on TikTok become more interactive and active by creating their marketing campaign in proportion to their needs and requirements, with the ability to experiment the impact of the brands’ campaigns on people.
TikTok is the innovation platform:
TikTok represents a broad platform for marketers to use it as a platform based on entertainment and creativity by giving users unique tools to tell their brands’ stories.
TikTok is a place for making culture:
TikTok application is an open space to discover brands, people and learn about the events taking place around the world on a daily basis.
Movement, visuals, and Sounds:
TikTok builds a distinctive audio-visual environment with music, voiceovers, effects, feedback, and many more.
TikTok offers simple and easy solutions:
TikTok allows products and services to be provided through all marketing touchpoints, with the ability to tell their stories through smooth videos that appear with the user experience.
TikTok recently announced a new AR effect called Branded Scan that allows users to experience augmented reality with any brand.
New TikTok playlists feature:
TikTok recently launched a playlists feature that opens up a field for creators and people with innovative creative ideas by grouping their clips in separate topics into private groups with the ability to name these groups by users with a name of up to 15 characters.
The playlists feature is used in the following way:
- User clicks “Sort videos into playlists”.
- Names his playlist, then chooses the videos he wants to be in.
- After saving the playlist, it is added to the creator’s profile.
Today, the TikTok app is planning to roll this feature out across its community and business accounts more broadly, as it is now limited to invited influencers only.
TikTok advertising marketing:
TikTok allows brands to create targeted advertising campaigns, tweak their designs, improve their reach to the largest number of users, and track performance.
There are many types of ads that you can market on TikTok with:
In-feed TikTok ads:
These are video ads that appear when users scroll through their “For you” pages very quickly, so you create an eye-catching ad.
This effective type of ad enables you to include phrases that motivate users to take appropriate action and make your video last from 9 to 15 seconds.
Brand Takeover TikTok ads:
It is a type of paid social network, which appears directly when you open the TikTok application and it can be in the form of a video or picture that you see when you launch the application.
This type of advertisement is very expensive and gives users great reach with little competition since TikTok claims that you will only see one brand per day.
TopView TikTok Ads:
It is the first video you see when you open the TikTok app, and you can pass it like any other video in your In-Feed, and despite that, you cannot pass the resentment mark to the brand, but you can only skip it.
Hashtag Challenge Ads:
This type of ads is a great way to promote content created by TikTok users and effectively integrate your branding into the TikTok community.
However, Hashtag Challenge ads are very expensive and you can pay up to $ 150,000 daily for your TikTok ad to appear at the top of the Discover page.
Branded Effects TikTok ads:
This type represents a creative advertising opportunity for brands through effects such as stickers, filters, lenses, and more.
TikTok gives you a wide space to promote your brand and reach the largest possible number of customers and users, especially after the launch of the playlists feature that allows you to collect your videos in one group and add them to the creator’s profile.
In addition to a set of advertising campaigns that you can use it to promote your services and products on the TikTok platform.