What is SEO?
Search Engine Optimization, or SEO, is the way in which your content can appear in the first results pages on Google and other search engines.
SEO also signifies how easy it is for the search engine to understand the content of your website and link it to what the customer or consumer is searching for.
How to optimize search engines:
Before beginning with the SEO
process, you must ensure that the website is accessible, that it is technically
sound and that it uses the keywords that people write in search engines.
It is also imperative that your
website offers an excellent user experience with high-value and quality content
and answers users’ questions.
That is why Google employs a
specialized team of search quality makers in order to evaluate the quality of
search results, as they work to enter them into a machine-learning algorithm,
which in turn provides instructions to measure the quality of search provided
Google is also working on using a
hyperlink-based algorithm known as PageRank that calculates page popularity and
The SEO process also includes
activities that improve the number and quality of external links on the website
and from other sites, and this is known as link building, as Google considers
that having websites linked to your own site and have a good reputation is a
strong signal that may interest users and enable them to trust them.
On-site SEO is the expression of activities that improve the main visibility of the website, which means improving the content and thus improving the accessibility of the site.
These examples shows a range of search activities within the site:
Search by keywords:
The types of words used by visitors and potential customers are constantly analyzed in order to find products for brands and thus understand and anticipate the search mechanism of users.
It is a good idea to pay attention to the internal structure of the website, site navigation, content fit, and page alignment with the goal of prioritizing primary areas and targeting relevant search terms.
The speed of the website plays an important role in influencing the search results, and this is because it increases the bounce rate, which makes Google understand that this site is fraudulent or not useful to users.
In addition to giving a bad experience to users, which makes them avoid the link of your site, and this will also attract the attention of Google.
Use header tags or subheadings:
The header tags H1_H6 are used to identify headings and subheadings in your content.
These elements serve an important job for users and SEO, as they make content easier and more enjoyable to read and provide keyword-rich context about your own content in search engines.
Off-site SEO means all activities carried out outside the website to improve the main visibility, and is often done with reference to link building with the aim of increasing the number of reputable external links from other sites.
The following examples illustrate some of the search activity that takes place off the site:
- Building external links:
It is done by communicating with bloggers and website owners about the trademark or the content in order to secure a wide coverage and collect a number of links to your website account.
Many site owners rely on writing a topic for a site once or twice as a guest and not as a main blogger on the site in exchange for getting links from the sites they write on, and this is what is known as “Post Guest”.
- Content Marketing:
Creating professional and attractive content will contribute to making other sites to link to your own site through external links, especially if the website has convincing data or exciting stories.
Which is better for the website, backlinks or content?
Website owners are always looking for convincing answers to their questions about the priority of content and backlinks to improve their own site in search engines, and they are often confused whether to focus their attention on the content or on the backlinks!
Through this article, we will answer your question and provide you with proof and evidence.
The answer is simply to work on focusing on content before anything else to improve your site in search engines, as content is the best and most important for several reasons:
The content is displayed to visitors and users:
The content is customized for users and clients to create an interaction with the website, unlike backlinks, which are more specific and are used for SEO improvement purposes.
Moreover, content works to provide answers to all questions that users ask during their search on Google.
No other site can point to or link to your own site without compelling and good content, and users cannot interact with your site or share it through social media without having good content.
Content is a reason for people to link to you:
The user always needs a good reason to link to your website, by writing articles with valuable content, displaying trending content, sharing data and analyzes, etc., thus you will have established a reason for linking anyone to your own site.
The content defines the topic of the website pages:
The content defines the topic of the page with the title, internal links, header tags and the general outline of the article, unlike backlinks, which are considered as indications about what can be found on the page and do not clearly define what is on the page.
The content contributes to building the website:
The content works to help build the structure of the website through internal links between the articles it produces, and here the site directs people to multiple options of good content with the aim of coming out with a satisfactory and convincing result.
This would help visitors, customers and robots to discover the most important pages and topics within the site and to understand the nature of the content.
It is important that search engine optimization (SEO) be taken into account because of its great importance in improving your website and determining your appearance in search engine results, and emphasizing on the need to commit to providing attractive and good content that will help you achieve the success of your project.