Online stores through social media have become a new destination in the world of e-commerce, which made it easier for users to shop for brands on their smart phone screens in a fast way.
These updates had spread after the spread of the “COVID-19”, which transformed the world from physical stores to the digital world almost completely.
Retail brands have adopted Instagram, Facebook, Twitter, Snapchat and other platforms as a new way of presenting their services and products through digital storytelling such as creating brand experiences and interactive digital moments that make your products come to life.
Through this article, we will show the importance and role of stories as a new interface for online stores.
Definition of a story on social media:
The story on social media allows you to share a temporary picture or video content that summarizes what you can offer or explains quick details about your services or products, and stories can also be in the form of GIFs, posters, opinion polls, texts, etc., in order to tell a visual story to customers and audiences on social media.
The role of stories as a new interface for online stores in social media:
Stories have played an important role in changing social media and advertising, and the story format is used in Twitter, Facebook, Instagram, Snapchat, LinkedIn and others in the same style.
Stories were created with Snapchat and then spread through Instagram, and the stories today contain over 500 million daily activities.
TikTok is the fastest growing globally at the moment and one of the most important and largest platforms that use story technology, as users see that stories are a direct and more effective means of communication with friends and family, especially as it captures real moments and allows more effective interaction for brands to get closer to customers and consumers.
Stories are distinguished by allowing the complete plurality of expression without focusing on one element without the others, such as creating posts from a long video clip, for example, or still images, graphics, texts, emojis, audio clips, etc.
As for branding, stories are a way to recreate the experience within the online store on the phones of customers and users.
Thus, stories are a focus that integrates everything that exists in social media, and through advertising campaigns that are specially designed for stories and supported by automation tools, brands are given the possibility to benefit from audiences and customers through social media platforms simultaneously by spreading an organized interactive multi-platform experience that is easily accessible to clients.
TikTok stories promote more realistic shopping experiences, Instagram stories create creative and visual moments, and Facebook stories reach customers who are ready to buy your products and services.
Important tips for creating unique social media stories:
- Create stories that are organized and arranged so that the audience can get them on their own.
- Get to know your audience and create content that suits them and meets their requirements.
- Deal transparently and honestly with your brand and the message it aims to deliver.
- Use the built-in tools like filters, stickers, and texts to enhance your stories.
- Leave a summary of your video in the chat or elsewhere.
- Create short and distinctive stories that attract the audience to ask for more.
The Social Media Stories feature can not only be considered as a tool to show your brand, but it is a great and distinctive marketing tool that places brands in the best place that customers can reach at the right moment.