Instagram was recently considered quite important for brands paying thousands of dollars to influencers and content creators on Instagram in exchange for publishing about their brands, products, and services, and this is known as the acquisition of Instagram.
Selected influencers’ accounts handle the publishing process for the brand for a specified period, feature stories about its affiliate products, and create unique content that helps them reach their goals.
In the article, we will show how the Instagram acquisition is conducted, its importance, and the steps that a brand must adhere to in order to host Instagram acquisitions.
Implementing the Instagram acquisition:
Some people might think that Instagram acquisition means they completely give up control of their accounts and hand over access to them to the chosen influencer or content creator.
In fact, the brand concerned with the acquisition of Instagram can publish the content that the influencer creates and sends it to it over almost an entire day while promoting the brand by both parties to increase the rate of reach.
The brand can make the acquisition in exchange for paying an amount to the influencer or providing free products to him, and sometimes an agreement is made completely free of charge in exchange for the influencer to get more followers of his accounts.
Benefits of an Instagram acquisition:
Attract attention and increase interaction:
An influencer who is not well-known may appear through Instagram acquisitions, which raises the curiosity of users to know him and research what is going on around him, and this, in turn, promotes interaction and participation on the account of the brand and the influencer by users.
Reaching a new audience of users:
You can agree with the influencer or responsible for your Instagram acquisition to promote it on his personal account as well, with the aim of drawing his audience’s attention to your account to verify your content.
Or he can share content posted through his stories to give you access to his own audience.
Expand your audience:
As you present your content to new users, it necessarily means the possibility of increasing and developing your audience and you can ask the influencer to motivate users and urge them to follow your brand and your own account.
Take advantage of special opportunities:
You may encounter unique opportunities that push you to use them for your brand, and an influencer can help you achieve this.
For example, they may host a joint competition and the quality of their products and sales intersect with your competition, which gives you an excellent opportunity to participate and achieve benefit.
Prove the credibility of your business:
When someone gives you their trust, especially if they are an influencer and someone who is considered worthy of trust with users, this will enhance the credibility of your brand and earn their trust properly.
Create additional content:
This is the most attractive thing for social media managers who are busy and want to achieve Instagram acquisition, as they get someone else to create unique content for them that they can share within a day.
Steps that brands must follow to achieve Instagram acquisition:
The first step to making an Instagram acquisition successful is defining and writing down the goals you are really seeking to achieve and improve, to keep you focused and clear of your plan.
Identify the acquisition host:
When choosing a Possession Host, you should keep some points in mind:
Are you looking for an influencer or another brand?
The prices requested by the influencer are usually higher due to their faster and wider reach, but you may have the opportunity to collaborate for free with a company that offers this service, in order to achieve common interests.
Decide how far you want to go:
If you want to reach a large number of new followers, you have to choose someone who has a large and interactive audience, but if you want to reach a few thousand followers, the possibilities in front of you will be more.
Take into account your current audience’s desire to see the things they want:
For example, if you offer cosmetic products, your followers may want to listen to the beauty expert’s advice on skin problems.
Whom do you want to communicate with?
The person you choose for the Instagram acquisition is no less important than your audience is, especially if you aim to increase the reach and visibility of your account.
Determine the form and duration of the acquisition process:
Often the acquisition of Instagram takes place within several hours or one day, and it is agreed with the influencer on the number of posts that you want to obtain and that he can publish in a specific period,
With the need to specify the coordination and clarify your desire in the place of publishing the content, whether it is on your personal page or via Instagram stories.
Recently, brands have been promoting the acquisition in advance, and then announce it the next day through a post on the personal page and sharing the influencer’s content through their stories.
Share valuable and new content:
It is agreed to choose the product to be promoted and affiliated with the brand, where the company can determine the product or leave the decision to the influencer with the need for the influencer to physically own this product.
It is imperative to ensure that you have a valuable and powerful acquisition post announcing the products you want to promote, with an introduction explaining who is the influencer and why they want to promote that particular product.
Select the hashtag:
Using hashtags in the Instagram acquisition process is fun and makes your posts searchable by interested users, keeping in mind an easy and short hashtag that highlights the value of your post.
Go on promoting your acquisition:
It is good to share a post on your personal page in which the influencer appears to allow the public to know when the acquisition will take place and what will be shared.
With the need to publish it through your Instagram stories as well, and at the same time ask the influencer to announce it on your acquisition day.
After the acquisition is over, you can promote it by sharing the posts in your stories and highlighting the users in them.
Follow-up and measurement of results:
You can use Instagram’s Insights feature or use an external analysis tool to evaluate the performance of your acquisition after it has occurred, such as reach, number of followers, number of users who clicked on your stories or made a purchase, engagement and interaction.
The Instagram acquisition reflects an important and positive impact on your brand, especially if you make it intelligently and creatively and give yourself and your audience the opportunity to enjoy and interact.