Content has become the main focus of digital marketing, which is one of the biggest challenges that marketers and bloggers face in light of the great competition and in conjunction with the need for search engine optimization.
In order to build a healthy audience for your blog, you have to be smarter and more professional in dealing with your content, and the only and best way to achieve this is by writing content for SEO.
It may seem complicated and difficult at first, but if you can transform your business from just a writer and publisher of information to content that achieves a solution to a specific problem, and truly attracts customers and users, you will reach your goal faster than you expect.
It is defined as a way to improve the effectiveness and impact of your content on search engines, with the aim of competing with the content of other sites targeting the same search terms, and thus achieving a higher ranking on the first page of search results.
Definition of copywriting:
It is the art of creating content that motivates the customer or user to buy a product, subscribe to a specific list, or take any action that will attract customers, potential customers, readers, and others.
The content writer works to create this type of content, as he understands people and knows what the audience prefers, choosing the words that will appeal to them, in addition to his knowledge of search engine optimization and how Google understands words and phrases, especially long ones.
SEO elements for content writing:
SEO seeks to create valuable and compelling content that targets specific keywords so that others can promote it on social media platforms easily and simply, which would increase the strength and importance of your content, and improve its ranking on the first search pages of Google.
Below, we’ll show you a list of the essential SEO elements for content writing:
- Site speed.
- Meta tags.
- Repetition of keywords.
- Page links.
Let’s break it down more…
Website loading speed:
One of the previous studies revealed that 40% of users abandon a web page that takes more than 3 seconds to load, and 47% expect the page to load within two seconds or less.
Thus, the standard download time is only two seconds, and it is important to work on improving it continuously as it directly affects the user experience, so if you provide valuable and useful content and your web page takes a long time to load, your visitors and users will leave and go to another site.
To be sure, of your site’s loading time, use the Website Speed Test Tool and analyze the results, then check and optimize your history of previous load times.
It is known that the number of people who read the title exceeds five times those who read the main text, which gives great importance to your choice of a suitable title for your content to be complete, and able to attract the attention of users and push them to click and read more.
When you become on the first results page in Google, it may not matter whether you are ranked first or fifth, and this is because you will continue to attract more visitors and people to your site thanks to your striking and distinctive title.
Experience has shown that titles that carry a specific idea or a meaningful message have a better effect on search users, especially those that contain numbers.
Here are some examples of enhanced and clickable titles:
- In Small Business: How To Raise $ 50 In 30 Days?
- In Digital Marketing: 6 Secrets That Will Help You Own A Mega Online Store.
- In the field of health and fitness: the best way to lose 5 kgs of weight within 30 days.
- Attractive social or emotional titles: What does a wedding need to be perfect and special?
And make sure that the title is less than 72 characters, so it appears fully in the search engine results and gets an increase in click rates.
Recommendation: Experts and SEO authors recommend downloading the Yoast SEO plugin as a WordPress SEO plugin.
People are constantly seeking to find valuable, useful and distinctive content, which makes it a vital element in SEO to write content, and search engines also rely on content, which requires you to constantly update your own site.
And if you want to get the best content and the best ranking in Google, target the keywords, while avoiding stuffing and overuse, and be sure to put the keyword in your title, so that it is easy to read and smooth.
Before posting any content, understand the reader or focus on a specific problem he suffers from, and then try to solve it with your own content.
To ensure that the user continues reading your content, it is not enough to choose only a catchy title, but you have to write a good and distinct introduction that contains at least one of the targeted keyword phrases, especially the long-tail keyword.
Important note: The best approach right now is to write content that shows the purpose of your keywords, not just targeting them.
Meta tags help guide researchers and search engines to understand the topic, and to know why targeted keywords and phrases appear continuously in the content.
You will get clicks or not regardless of your ranking in the search results.
For SEO, the Meta description should be between 150 and 160 characters.
Note: If you own a WordPress blog, you can install an All-In-One-SEO-Pack plugin to help you set up the title, Meta description, and keywords related to your topic.
Repetition of keywords:
The number of times the keywords you have chosen appear in your content has become a very sensitive matter, especially after Google’s updates that reduced the effectiveness of keyword density and over-repetition within the content and randomly stuffing them, and in return, their importance and role in affecting your ranking in search engines cannot be canceled.
To ensure that you use keywords in a distinct and correct way, you should measure their frequency compared to the total length of the content, if it exceeds 5.5%, Google may punish you and reject your own site’s content.
You can use the SEObook tool to measure and improve your keyword density.
Links are an important basis for any web page because they reveal to Google the presence of more information, and about your submission of useful content that makes users access other content of your own or affiliated with a site linked to your site and your topic.
Linking to other sites and reference pages indicates your interest in what others provide or create, and therefore Google appreciates your commitment and assistance in organizing information around the world and providing access to it.
To be a successful internet marketer and achieve great results in search engines, you must apply the following:
- Link to relevant pages outside and within your own site.
- Link to appropriate anchor text, which naturally flows with the content.
- Link to more directories on your page or other sites.
Many people may think that creating distinct and professional content has become extremely difficult after the emergence of SEO, which leads them to neglect their business activities and out of the competition cycle.
But let us tell you that it is much simpler than before, with your commitment to the basic elements of SEO to write the aforementioned content.
You will easily be able to obtain a distinctive ranking within the search results, as well as draw the attention of the audience, users and customers and arouse their curiosity to learn more about what you presented.