The brand is one of the most important components that help the public to identify the product, as it represents the company logo or the link that connects the audience with the company.
It is important that the company work to protect its trademark from forgery and infringement, according to the private property law.
For that, building a close relationship between the audience and your brand has become essential and effective, thanks to the large presence on social media and the high demand for the e-commerce market, which allowed trust to play its role in whether customers believe in your brand.
How to use social media to build brand trust:
Social media is a platform to promote your products and services, and it can also attract your customers to interact with you, which helps you build brand confidence and build a wide audience around it.
There are a set of considerations for using social media to build brand confidence, and they are:
Employing an expert and specialized staff to be in the strategic leadership of social media:
With the emergence of social media as a tool for business, companies worked to employ their junior employees behind the wheel, thinking that anyone was able to understand the mechanism of publishing, liking, commenting and sharing.
This plan could not prove its success due to the need of social media for strategic guidance that is tight by specialists and experts in the field of marketing who are able to establish a real relationship between customers and the brand and ensure that the messages they sent will hit the marketing and business goals with high quality.
Develop a proactive and interactive social strategy:
It is necessary for the strategic official in the company to provide advice on each of the company’s social strategies and proactively with a ready-made strategy for immediate activation in the event of any error, and an emphasis on having answers within the proactive strategy for these questions:
- Who are we and how do we show this on our social platforms?
- Who are the targeted audience through these platforms?
- What social platforms should we use according to our audience and goals?
- How do we want the audience to interact with us?
- What do we want him to do after our participation?
As for the interactive strategy, it plays a role in preparing you for unexpected crises and pitfalls, and it must answer a set of important questions:
- What is the error response protocol?
- Who should be involved in the social media response?
- What issues will the brand participate in and what is its position on it?
Your social messages must be consistent with your company’s values:
Brands are currently facing multiple situations on social and political issues that make integrating into it difficult and complex, and the only solution to this is to use your corporate values to guide your visibility and respond to social media.
And because it is difficult to meet and satisfy everyone’s desires, you should not make that the goal, it is enough to act in accordance with your values that are in line with your identity and brand.
Employee advocacy through social media:
To build brand confidence through its channels, it is necessary for the company to advocate with its employees through social media, due to the relationships that connect your customers with the employees and partners of your company and your brand. In addition to taking into account that employees consider that they have their own social media channels that act as a representative of the brand.
Here, the company must train employees on how to use social media tools in an effective way, so that they can support the brand, which would build trust with customers.
How to build solid and strong relationships with your followers:
Show your followers that there are people behind your brand:
It is difficult for followers to interact with robots on social media platforms, as they are always looking for interaction with people, so you have to show them that you are a real person and not a robot to help them learn about your brand and build a solid relationship between you.
Acknowledge your mistakes when they happen:
On social media, you may make mistakes, so your admission of them in front of your followers and taking them with a sense of humor will make your relationship more connected, especially in the event of minor mistakes and obstacles.
On the other hand, if the trademark made major and insulting errors, more serious measures must be taken, such as deleting the post and responding to anyone who was offended because of this mistake with an apology.
Show the character of your brand:
You, as a real and natural person, must make your brand’s character clear and visible to followers, by including fun emojis, customizing a tweet, adding a human element to respond, and many other ways.
Answer the followers’ questions and join their conversations:
It is a good idea to share your thoughts with your followers, answer their inquiries, engage with them through conversations, and prove to them that the people in charge of the companies are the ones who provide help, not the companies themselves.
Dealing with the brand may not seem easy, especially when reaching to build trust with customers, but today it is possible to do this in a easier through social media, which connects the world within its platforms.