Social media has spread widely around the world, and due to the high demand, photos and videos are no longer able to provide details about the events online as it was before.
In addition, social media platforms seek to use the latest technologies to assist in broadcasting the events live while they are taking place.
Twitter is one of the most popular platforms that use live broadcast technology to attract users’ interest.
Twitter confirms that live broadcasting is a unique tool to expand the reach of your video content in a different and advanced way that increases the level of interaction between you and your audience.
Tips to help you create a successful live Twitter feed:
Define your topic:
Defining a broadcast topic is the first step to starting a live broadcast on Twitter, and you must answer a set of important questions (who do you want to reach, what do you want to say, and how are you going to say it?).
After answering these questions, think about how ready you are to start and look at the checklist that provides you with everything you need.
Choose your list of invitations:
Twitter allows you to send a small group of invitations to the live feed of your choice before beginning to record.
Depending on the topic of your live broadcast, you can identify the potential clients with whom you want to build a relationship, the influencers who will be interested in your opinion on the topic, the accounts that have shown interest in your live broadcast clips, in addition to existing customers interested in any new offer or feature.
Use common hashtags:
This will help you get additional views, but be aware that you have a list of brands that are your primary reference.
Pay attention to simple things such as lighting, camera, and other stuff:
These little details can make a difference in your live Twitter feed.
The lighting must be sufficient so that people can see what you are presenting while maintaining a quiet environment and eliminating the sources of annoyance and background noise because these factors determine whether the audience will continue to follow your broadcast or that people will exit after two seconds.
Steps to create a live video on Twitter for beginners:
If you are a beginner on Twitter, here are three main steps that will make you create a successful live broadcast on Twitter, which are:
Write a tweet:
You must first create a Tweet on Twitter.
Then click on the camera icon.
At the bottom, you will see an option for “Live” or “Capture”.
Don’t be afraid of this step, you can fill in the extra details before you actually start streaming.
Set up your live broadcast on Twitter:
There are several options for you to do at this point:
Select the live broadcast with video and audio, or only audio, and it is important to know that your choice of audio only will display for you a black screen and thus you will need to provide a more accurate and important description.
Then add a description for your live stream and define your location to engage your audience and tell them that this is the perfect place for them.
At the end of this step, you should invite people to join your live broadcast on Twitter.
You are now able to start a live broadcast and continue recording until you decide when to end the broadcast.
You can save the video of the live broadcast after its end in your own account on Twitter so that others can view it later, and you can embed the tweet elsewhere on the Internet, retweet it, or pin it on your profile page.
Professional tips and ideas for twitter live content:
Once you have mastered the basics on Twitter, you can follow strategies that are more advanced.
There are many topics that can be used in your live broadcast on Twitter, and here are some of them:
- Share your opinions and thoughts on the current hashtags.
- Broadcast interactive videos showing what is happening currently.
- Live broadcast of the podcast recording session.
- Give appreciation to one of the followers.
- Offer a new feature or product that you will be launching.
- Share an important event.
- Conduct a quick interview with your CEO or anyone else on site.
- Take followers on a tour of your office.
- Getting audience opinions, for example by showing you two possible designs.
- Ask your followers for feedback on colors or features they prefer.
- Let the audience see you in action and know what is happening behind the scenes.
In the end, you have to make sure that you understand your company or business social media policy, in order to be able to determine the professional content that will make your brand reach your target customers.
Twitter is a modern way in the world of the internet to make your ideas reach people through it, especially after the addition of live broadcast technology, which makes you more interactive and in harmony with the audience, and gives you a real opportunity to be in direct contact with customers.