E-commerce has witnessed major developments in conjunction with the emergence of the “COVID-19”, and many brands have re-examined their strategies for selling online and increasing their digital concentration.
This is due to the increase in browsing and buying traffic on the Internet after the widespread spread of the Corona virus around the world.
Analyzes had shown that total e-commerce sales grew by 40% in 2020.
We can say now that the used e-commerce approach has become more effective, and we must make changes that raise the effectiveness of e-commerce and preserve its future.
Through the article, we will present some important tips for enhancing the rate of e-commerce conversions that we are supposed to adhere to in order to make our own e-commerce successful.
Tips to Boost Your Ecommerce Conversion Rate:
It is useful to place extensive lighting on your products to explain to customers why to buy them.
51% of consumers and customers are likely to visualize websites or anticipate their requirements and needs and provide them with suggestions related to them, and marketers notice an increase in sales when providing personalized experiences that may sometimes exceed 20%.
Selling and cross-selling:
It is important to put in product additions that are relevant to the things the customer is looking for, to encourage customers to purchase the full range of products.
Simplify the payment process:
It is necessary to provide customers with several options to make it easier for them to buy the product, either they can add the product to the shopping cart and continue browsing or buy it directly.
And this method is considered the best for consumers because it is more rapid and flexible, and 34% of shoppers and customers have given up the idea of shopping carts because the store wanted them to create an account to complete the payment process.
Taking advantage of the blogging feature that will help educate your target audience will contribute to building a close relationship between you and customers and informing them of your products.
Mitigating price shock and its severity:
Sometimes some sites impose fees or taxes on anything and it is better here than you provide details for the customer on the product page to reduce their price shock and increase the likelihood of conversion.
Renewing your marketing activity:
It is a good idea to show customers and visitors of your own site the specific products you market for in windows on your website as they browse the Internet.
Establish time-bound offers:
This method is useful for attracting and encouraging customers to buy immediately, as they will fear that the offer will expire.
Activate live chat:
It’s worth noting that live chats increase your conversion rate up to 40%, and help build direct contact with shoppers when they’re considering buying your products.
Having a relationship based on trust between you and your customers poses a great challenge, as customers always want to know if they are dealing with a regular and secure store or not.
Ease of navigation:
The logical and organized arrangement of the products on your site helps customers find their needs easily, and for this, it is necessary for your site to have easy navigation between products and pages to attract more customers.
Put product photos and videos:
Adding high-resolution images and private videos helps customers visualize the nature of the product they are purchasing.
Highlight your return / refund policy:
About 67% of consumers verify the return policy before purchasing, and the presence of this feature on your site reduces customer concerns and hesitation and encourages them to purchase.
By obtaining customer reviews on your own site, will increase the conversion rate by 18%, because 72% of visitors read comments before purchasing the products.
Moreover, if you have good reviews and opinions, this will help you motivate customers to complete the purchase.
For example, when customers see an “out of stock” element, this does not necessarily mean losing the customer; you can attract customers by giving them an option to leave their contact information so that you can tell them when the product is available again in your store.
You can now continue your way in e-commerce in a more thoughtful and accurate way, without fear of failure or a decrease in your sales, so with your application and your commitment to a set of instructions and tips, you will ensure a successful and effective online store.