You’ve started your business journey by establishing your project. You know the services or products you will provide and the target customer segment. Perhaps you’ve even begun promoting your project through social media or creating a website. But Do you build the brand for your business or Build your brand identity?
As every entrepreneur knows, defining and building a brand identity and designing a logo is paramount. Join us to explore the concept of brand identity and related topics, enhancing your prospects for business success.
Building a Brand Identity
But what will make your brand stand out and attract customers?
The answer lies in implementing an original and expressive brand identity strategy. Strong brand identity is not just about the visual aspect but also includes conveying your message and principles and enhancing the relationship you want to establish with your customers.
How Do You Make Your Own Brand?
To build a strong identity for your brand, it’s essential to follow well-thought-out steps that ensure effective communication with your audience, expressing your values and vision. So, what are the brand identity elements?
- First, you must define your brand’s core purpose. What do you want to offer the world? Then, analyze your target audience, understand their needs and expectations, and study the market to know your position among competitors.
- The next step is to design a logo and choose colors to represent your brand. These elements cement the brand image in the public mind.
- After that, determine what makes your brand different from others. What makes you unique in a market full of competitors?
- Finally, dedicate time and effort to continuously evaluating and improving your brand identity. Ensure that every decision aligns with your principles and contributes to building a strong and sustainable relationship with your customers.
Following those steps will help you develop a solid and influential brand identity.
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Brand Identity Guidelines
1- Define Your Brand’s Purpose
You need to ask yourself about your business and identify the necessary points:
Your business name and the field you will work in.
Our services or products.
A service or product’s benefit to customers and the community as a whole.
In addition to diving deep and determining the following:
The reason inspired you to start a business.
What added value does my business offer to customers?
Determine if the products are necessities or luxuries.
After knowing all the previous items, it has come to creating the brand story. This is to reach the heart and stir the masses’ emotions, directly affecting their purchasing decisions.
2- Market Research and Identifying the Target Audience:
Market research and identifying the target audience are vital to developing a brand. This is because they ensure that your marketing messages reach the people most likely to buy your products or services. Here’s how to do it:
Understand the type of customers you serve:
Are you dealing with businesses or consumers directly?
If businesses, what sectors and roles are you targeting?
If individuals, what are their demographic characteristics and preferences?
Use tools to gather data:
Use tools like Semrush to analyze your audience’s demographic and behavioral data.
Enter a competitor’s site to get an idea of their audience and use this information to your advantage.
Learn from your competitors:
Identify who your main competitors are and study what they do right.
Look at their logos, color choices, and fonts to understand what attracts your audience.
Apply the knowledge to your brand:
If your audience cares about the environment, you might want to highlight environmental practices in your brand.
Create a brand that targets the target audience.
Use this information to stand out:
Look for gaps in the market or aspects that your competitors have not sufficiently highlighted.
Use these points to develop an innovative brand that stands out.
Identifying your target audience enables you to direct your marketing efforts more effectively. It also ensures that your brand is appropriate and appealing to people likely to become your customers.
3- Design Your visual brand identity: Logo & Colour
Don’t Choose them randomly!
Designing your logo and choosing your colors requires careful study. Designing your logo and choosing your colors requires careful consideration. This is the way people remember you at a glance:
Understand the core values of your brand and its distinctive features in your logo design.
Identify your logo to suit your target audience, and consider conducting preference tests to measure their reactions.
Use online tools for inspiration or logo creation.
Aim for a simple design that avoids generic symbols to ensure easy remembrance.
Study color psychology to choose the right color for your logo.
4- The Differentiating Factor from Competitors: The Basis of Market Leadership
Your brand identity highlights your unique selling point or differentiating factor from your competitors during marketing.
It should be:
- Unique and not offered by competitors.
- Provides tangible value and benefits for the consumer.
- Suitable for the target audience.
Your Digital Presence: Reaping the Benefits of a Well-Chosen Brand Identity
The place where your brand identity reaches your target audience and allows you to interact directly with potential customers. This domain lets you showcase your products or services and opens vital communication channels for immediate and ongoing interaction with current and potential customers. Through digital presence, you can listen to customer opinions, respond to their inquiries, and interact with their comments. This creates a personal and engaging customer experience.
Examples of Brand Identity
Let’s review some of the brands with distinctive and potent identity in the United Arab Emirates:
The Giving Movement brand identity is deeply rooted in sustainability and social responsibility. It positions itself as more than just a fashion label; it’s a movement advocating environmental awareness and ethical manufacturing. The brand’s identity is reflected in its use of eco-friendly materials and commitment to donating profits to charity. This approach attracts environmentally conscious consumers and sets a standard in the fashion industry for combining style, sustainability, and social impact.
Bouguessa‘s brand identity revolves around simplicity and empowerment. The brand is characterized by sophisticated, clean lines and contemporary designs that empower women. By showcasing its collections in global fashion capitals and being worn by celebrities, Bouguessa conveys a message of luxury, exclusivity, and modern sophistication. This identity appeals to the modern woman who values style and substance in her wardrobe, seeking timeless and powerful clothing.
Huda Beauty‘s brand identity is synonymous with inclusivity, innovation, and allure. Founded by a critical influencer in the beauty industry, it leverages the founder’s expertise and personal brand to create a strong connection with its audience. Huda Beauty is known for its diverse and high-quality product range that caters to a global audience with varying skin tones and beauty needs. The brand’s identity revolves around making luxury beauty accessible and creating products that encourage users to experiment and express their personalities.
The Jumeirah Group brand identity is built on luxury, cultural richness, and exceptional service. As a luxury hotel chain, it emphasizes unique and luxurious experiences for its guests. The brand conveys an image of exclusivity and sophisticated hospitality, often associated with Dubai’s lavish lifestyle. Each Jumeirah-branded property is designed to reflect the cultural and natural elements of its location, offering guests a blend of local charm and Jumeirah’s distinctive luxury.
How do you develop your brand identity?
- Kickstart your brand’s journey by setting clear goals and a solid design plan. You must combine business goals with smart design to make your mark on the market. Remember, a standout brand isn’t just about catching customers’ eyes; it’s also about boosting sales, marketing, and keeping your team and customers hooked.
- Nail down your brand’s unique spot on the market. What makes you different? How do you chat with your audience? Get this right, and you’re golden.
- Visuals matter a lot. Whip up a mix of cool designs, both online and offline, that screams ‘This is us’. Logos, fonts, packaging, colors, and ads must sing the same tune to amp up your brand’s vibe.
- Align your brand’s look with your company’s mission and vision. It’s not just about looking right; it’s about making sense marketing-wise too.
- Engage with your audience wherever they are. It’s all about making your brand’s personality shine and building a solid bond with your crowd.
- Focus on the core elements of your brand design. What’s your brand’s mission? What beliefs drive your company? Who’s your target audience, and what sets you apart?
- shy away from getting some help. Teaming up with branding experts can take you from zero to hero, covering everything from naming your to rocking your brand inside and out.